{"id":9656,"date":"2021-03-24T17:14:11","date_gmt":"2021-03-24T21:14:11","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=9656"},"modified":"2025-01-24T14:41:04","modified_gmt":"2025-01-24T19:41:04","slug":"9-ways-to-transform-your-homepage-from-mess-to-success","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/9-ways-to-transform-your-homepage-from-mess-to-success\/","title":{"rendered":"From Mess to Success: 9 Tips to Transform Your Homepage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If your website is underperforming, you can transform your homepage from a messy one to a successful one. Its <a href=\"https:\/\/www.ladybugz.com\/website-updates-that-will-yield-big-results-10-no-brainer-fixes-for-your-website\/\">design, content, and navigation are central to your digital identity<\/a>. Plus, it\u2019s most likely the most visited page on your website. Whether visitors search your company\u2019s name and land directly on your webpage, or whether they navigate to it from an inside page, its importance can\u2019t be overstated.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your gateway to the rest of your website, your homepage serves several vital functions. Primary among these are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a Good First Impression:<\/b><span style=\"font-weight: 400;\"> Since you only have 10-20 seconds to capture your reader, the first job is to create a good first impression. Take into account what type of look and content will appeal to your audience\u2019s tastes and expectation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convey Professionalism:<\/b><span style=\"font-weight: 400;\"> Increase your credibility by including only high-quality text and images, with an uncluttered look.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Introduce Yourself:<\/b><span style=\"font-weight: 400;\"> Set the stage with content and graphics that make your visitors curious about you. Tell them who you are, what you do, your USPs (unique selling propositions), and core offerings.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access Valuable Information: Navigation:<\/b><span style=\"font-weight: 400;\"> Use navigation and architecture that makes it easy for visitors to understand what\u2019s in your site and access the information they want. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost SEO:<\/b> Help search engines understand your site and its context within your niche by using <a href=\"https:\/\/www.ladybugz.com\/maximizing-your-blog-posts-for-seo\/\">SEO methods<\/a>.<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LgbQ1pf5zA\"><p><a href=\"https:\/\/www.ladybugz.com\/top-performing-homepage\/\">Create a Top Performing Homepage on your Website: A Mini How To Guide.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Create a Top Performing Homepage on your Website: A Mini How To Guide.&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/top-performing-homepage\/embed\/#?secret=Ypkndvrir4#?secret=LgbQ1pf5zA\" data-secret=\"LgbQ1pf5zA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Most marketers understand the basic gist and purpose of their website\u2019s homepage, which are outlines above. However, sometimes there\u2019s a missing ingredient that lowers the homepage\u2019s functionality. Not optimizing the homepage every way you can result in bounces, lower session duration, few leads, and fewer customers. Not good! What we\u2019ll focus on here are some of the homepage elements that are often undervalued\u2014but could make a difference in helping you achieve your digital marketing goals and transforming your homepage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you refresh, upgrade or create your website\u2019s homepage, make sure to include these items in your planning and implementation process to transform your homepage into something stunning.\u00a0<\/span><\/p>\n<h2><span style=\"color: #ed4228;\"><b>1. Optimize for mobile to help transform your homepage.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Google searches on mobile devices are skyrocketing. While percentages vary by industry, the overall statistics are impressive:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the United States,<\/span><a href=\"https:\/\/www.statista.com\/statistics\/275814\/mobile-share-of-organic-search-engine-visits\/\"> <span style=\"font-weight: 400;\">63% of Google\u2019s visits <\/span><\/a><span style=\"font-weight: 400;\">are via a mobile device.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/quoracreative.com\/article\/mobile-marketing-statistics\"><span style=\"font-weight: 400;\">80% of users<\/span><\/a><span style=\"font-weight: 400;\"> used a mobile device to search the internet in 2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/online-mobile-transaction-statistics\/\"><span style=\"font-weight: 400;\">40% of online transactions<\/span><\/a><span style=\"font-weight: 400;\"> are done on a mobile device.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The first essential tip for the user experience (UX) of your mobile visitors is to create a responsive site. This simply means that your website will appear and function properly on all screen sizes. Other key elements for mobile UX include using a larger font for headlines (at least 22-24 points) and at least 16-20 points for body copy. Second, design larger buttons for accurate clicking, especially with the thumb. Third, focus on a simple, uncluttered layout. Finally, test for mobile. This is easily done, often with free tools, such as the<\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"> <span style=\"font-weight: 400;\">Google Mobile-Friendly Tool<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019re using WordPress, it\u2019s built right into the platform.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplify your copy:<\/b><span style=\"font-weight: 400;\"> Some types of websites, such as B2B sites and those dealing with complex subjects, tend to be copy-heavy, full of charts, and other fancy stuff. Even if the customers in your industry need highly technical and explanatory content, keep your homepage simple. In short, clutter turns people off.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your homepage isn&#8217;t the place to tell your whole story. It&#8217;s a place to get readers situated and then entice them to explore what they&#8217;re interested in. Keep your primary CTAs to a minimum (see below) and include plenty of white space that is easy on the eyes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other tips include using simple, user-friendly language (without jargon or hype) that will make the reader feel comfortable and connected. If you choose to have more, rather than less, copy, include frequent, engaging, and visible subheads to help readers scan the page.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IGXEG8agiZ\"><p><a href=\"https:\/\/www.ladybugz.com\/choosing-a-new-web-design-agency-here-are-the-questions-you-need-to-ask\/\">Choosing a New Web Design Agency? Here are the Questions you Need to Ask.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Choosing a New Web Design Agency? Here are the Questions you Need to Ask.&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/choosing-a-new-web-design-agency-here-are-the-questions-you-need-to-ask\/embed\/#?secret=QMVJwWATy5#?secret=IGXEG8agiZ\" data-secret=\"IGXEG8agiZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ed4228;\"><b>2. Limit your CTAs on your homepage.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Homepages are most successful when they stick to your main message, make readers comfortable with the site, and help them navigate to pages they\u2019re interested in. In a way, your navigation bar is a CTA, encouraging visitors to go one level deeper into the site. Your footer operates similarly. You may have other CTAs to your contact page and blog. That\u2019s already a lot of navigational options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many extra CTAs on your homepage\u2014such as special promotions and downloadable content\u2014distract from these objectives. In most cases, you\u2019ll want to limit your primary CTAs to the one or two that are most aligned with your digital marketing goals. For example, if your marketing thrust for the quarter is a new product launch, it makes sense that you\u2019ll want some type of \u201clearn more\u201d CTA on your homepage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probably the most frequent website goal is to generate leads. To <a href=\"https:\/\/www.ladybugz.com\/top-performing-homepage\/\">transform your homepage<\/a>, you can include a CTA, which can be an introduction for more lead-generation. But don\u2019t waste this valuable space. Design your CTA to carefully align with marketing objects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may have one of these goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Quality Leads:<\/b><span style=\"font-weight: 400;\"> If you want to focus on high-quality leads, you might have a CTA going to a landing page for subscription or content marketing offer. Those who convert by provide their email addresses and other personal information will be highly interested, motivated readers. \u201cTire kickers\u201d will self-select out and not convert.\u00a0<\/span><\/li>\n<li><b>More Leads: <\/b><span style=\"font-weight: 400;\">You main goal may be to build your awareness and credibility. In this case, you want to reach as many people as possible, at all stages of the funnel.<\/span> <span style=\"font-weight: 400;\">Tire-kicker welcomed!<\/span> <span style=\"font-weight: 400;\">This CTA should be low-commitment and not require any personal information from the visitor. Your CTA might be a general \u2018Learn More\u2019 or \u2018Read My Blog.\u2019<br \/>\n<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"H9SltslYx2\"><p><a href=\"https:\/\/www.ladybugz.com\/iterative-design\/\">Improve Your Website with Iterative Design<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Improve Your Website with Iterative Design&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/iterative-design\/embed\/#?secret=JzpLT2vY4Q#?secret=H9SltslYx2\" data-secret=\"H9SltslYx2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ed4228;\"><b>3. Place Your Logo in a visible location.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As your company\u2019s most important branding element, the logo on your homepage should be more prominent than on inside pages, headers, and footers. In addition to branding, when users are on an inside page, clicking on the logo is a common way to get back to the homepage. The most popular placement is the upper left corner, where most visitors start scanning a page. Another popular technique is putting the logo front and center, as the main element in the hero image.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"color: #ed4228;\"><b>4. Show social proof.\u00a0<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What other people say about your company, products, solutions, and customer service matters\u2014so why not highlight them on your homepage. Add veracity and trust by including one or several positive quotes from customers. If possible, include their name, title, company, and\/or photo. Think about including links to case studies, online reviews, and videos of customers singing your praises. You can also convey proof of excellence by mentioning awards, recognitions, and membership in trade associations.\u00a0\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remember your contact information: <\/b><span style=\"font-weight: 400;\">Your \u2018Contact Us\u2019 button or CTA should be visible and easily accessible to help transform your homepage.<\/span> <span style=\"font-weight: 400;\">A common placement is the last tab in the main navigation menu. If you want to minimize your menu, another common place is a dropdown under \u2018About Us.\u2019 Many companies also put a highly visible clickable phone number or email address in a bar above the navbar or hero image, often in the upper right corner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide relevant resources:<\/b><span style=\"font-weight: 400;\"> Many of your visitors won\u2019t be in the purchasing mindset at all; they will be researching or educating themselves about a broader topic or product category. This is especially true for complex B2B industries, such as sophisticated technology or finance software. These audiences (as well as search engines) will view a &#8216;Resources&#8217; tab on your navbar as a sign of credibility and authority. You can include your own content (a survey or white paper), or you can link to outside resources\u2014such as guidebooks, articles, reference materials, and more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a useful footer:<\/b><span style=\"font-weight: 400;\"> An informational footer serves a similar purpose as your main navigational menu. Similarly, it will appear on all of your website pages and will provide information that users frequently need.\u00a0 Most footers contain the following:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Company Contact Information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Social integration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mini-site map<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Privacy statement<\/li>\n<\/ul>\n<h2><span style=\"color: #ed4228;\"><b>5. Create SEO-friendly content.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO experts have different opinions about how important the homepage is for SEO. Still, your homepage is a digital asset that shouldn\u2019t be ignored in any way, including SEO.\u00a0 Here are some suggestions for <a href=\"https:\/\/www.ladybugz.com\/marrying-seo-with-ux-for-page-rankings-traffic-and-retention\/\">homepage SEO elements<\/a>:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basics:<\/b><span style=\"font-weight: 400;\"> A relevant SEO homepage title and metadata<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigation:<\/b><span style=\"font-weight: 400;\"> A well-structured menu that points to key internal pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Copy:<\/b><span style=\"font-weight: 400;\"> Text that is clear about who you are, what you do, and your USPs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organization:<\/b><span style=\"font-weight: 400;\"> Page organization with logical H1 and H2 headers, with relevant information under each\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keywords:<\/b><span style=\"font-weight: 400;\"> Long-tailed keyword, rather than a simple keyword to help with organic traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schema:<\/b><span style=\"font-weight: 400;\"> Organization Schema, also known as structured data, that generates a \u201cbrand signal\u201d to search engines; includes your logo, social profile links, and contact information\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product:<\/b><span style=\"font-weight: 400;\"> Core offerings with relevant links.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #ed4228;\"><b>Get Ready to Transform your Homepage.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ladybugz.com\/best-biotech-website-homepages-in-2023\/\">Your visitors\u2019 journey starts with your homepage<\/a> and it may be seen throughout a user\u2019s time on your site. Work with your interactive design team to align your entire site with your company brand and goals\u2014in a way that satisfies and engages your key audiences. Now that you understand the key elements of your homepage, look for digital experts who can guide you in the right direction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ed4228;\">Need some help improving your website&#8217;s homepage? Contact us today.<\/span><\/h3>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat\" style=\"background-color: #db3b10; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an SEO Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your website is underperforming, you can transform your homepage from a messy one to a successful one. Its design, content, and navigation are central to your digital identity. Plus, it\u2019s most likely the most visited page on your website. Whether visitors search your company\u2019s name and land directly on your webpage, or whether they [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[314,1,35,39],"tags":[75,335,70],"class_list":["post-9656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web-development","category-web-design","category-wordpress-design","tag-boston-web-design","tag-homepage-design","tag-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Mess to Success: 9 Web Design Tips to Transform Your Homepage<\/title>\n<meta name=\"description\" content=\"If your website is underperforming, you can transform your homepage from mess to success with these 9 website design tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/9-ways-to-transform-your-homepage-from-mess-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming your Homepage with These 9 Tips\" \/>\n<meta property=\"og:description\" content=\"If your website is underperforming, you can transform your homepage from a messy one to a successful one. Its design, content, and navigation are central to your digital identity. Plus, it\u2019s most likely the most visited page on your website. 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