{"id":9482,"date":"2021-02-16T13:40:31","date_gmt":"2021-02-16T18:40:31","guid":{"rendered":"http:\/\/ladybugzintera.wpengine.com\/?p=9482"},"modified":"2024-04-17T22:00:31","modified_gmt":"2024-04-18T02:00:31","slug":"crucial-covid-19-web-design-and-digital-marketing-changes-you-need-to-make","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/crucial-covid-19-web-design-and-digital-marketing-changes-you-need-to-make\/","title":{"rendered":"Crucial Web Design and Digital Marketing Changes You Need to Make"},"content":{"rendered":"<h2><span style=\"color: #ed4228;\"><b>A New Normal in Website Design and Digital Marketing<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today\u2019s world is anything but business as usual. But our charge as digital marketers hasn\u2019t really changed; we continuously seek ways to anticipate and respond promptly to our customers\u2019 needs as times change, especially for the crucial web design and digital marketing changes that we may face.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference is that the coronavirus caused an unexpected, instantaneous, seismic shift that has affected every aspect of our lives. Almost overnight, we started cocooning in our homes, performing tasks that would ordinarily take place in offices, shops, recreation areas, schools, restaurants, and other external venues. Amidst the tumult, we\u2019ve had to immediately pivot toward new business practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have also experiences changes in the digital world. This \u201cnew normal\u201d has not only heightened online usage, but has also changed the public\u2019s online behavior across digital channels. Without clear information, in most cases <\/span><span style=\"font-weight: 400;\">we\u2019ve had to make important website and digital marketing decisions blindly, on the fly. <\/span><span style=\"font-weight: 400;\">More so, there\u2019s no sign of when things will stabilize. Still, we forge ahead. looking for ways to help and engage customers while growing our businesses.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mGrdpkgdnE\"><p><a href=\"https:\/\/www.ladybugz.com\/improve-your-blog-content\/\">A 2022 Plan to Improve your Blog Content and Turn it into Rocket Fuel<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;A 2022 Plan to Improve your Blog Content and Turn it into Rocket Fuel&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/improve-your-blog-content\/embed\/#?secret=No7XTR7NQf#?secret=mGrdpkgdnE\" data-secret=\"mGrdpkgdnE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ed4228;\"><b>Are you adjusting your digital assets for COVID-19?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now, while it\u2019s still a bumpy ride, many of us have settled in a bit. It\u2019s the perfect time to ask ourselves<\/span><span style=\"font-weight: 400;\"> two questions. First, have we made appropriate <\/span><span style=\"font-weight: 400;\">changes during COVID-19? Answering this question requires making a careful assessment of our current digital initiatives, assets, and website performance. The second question is if we\u2019re in a position to continue adapting to an uncertain future. For this, we have to stay abreast of evolving audiences\u2019 concerns, online behaviors, digital touch points, and performance trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the answers to the questions above, we can find opportunities to provide better value to our audiences now and into the future. Specifically, how can we best tweak our websites, social media properties, and other forms of <a href=\"https:\/\/www.ladybugz.com\/5-strategies-to-boost-engagement-on-your-blog-content\/\">digital communication to improve customer experience<\/a>?\u00a0<\/span><\/p>\n<h2><span style=\"color: #ed4228;\"><b>Here are some ways to meet the digital challenges of the pandemic:<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adjust your website to current traffic trends<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Analyze web traffic and performance trends over the past three to six months. Then, focus your efforts on pages that have jumped in popularity, finding ways to highlight them and make them more accessible for your crucial web design and digital marketing changes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digitize Services:<\/b><span style=\"font-weight: 400;\"> Don\u2019t get overshadowed by competitors who have kept up with the times. Draw in customers by converting formerly in-person services to their digital equivalents, such as online ordering and virtual storefronts. Equally important, promote the availability of these services.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize Digital Communications<\/b><span style=\"font-weight: 400;\">\u00a0\u2013 Look for new ways to personalize, or contextualize, digital engagement. Leverage each visitor\u2019s online behaviors and purchasing history to anticipate needs, convey the right messages, and highlight the most relevant content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Examine Sales Shifts<\/b><span style=\"font-weight: 400;\">: Examine which products have exploded and which have tanked during COVID-19, and then shift digital focus as necessary\u2014looking at visibility, navigation, CTAs, and social promotion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remove old, outdated content: <\/b><span style=\"font-weight: 400;\">As you review your digital assets for alignment with COVID-19, look for opportunities to improve quality, user experience, and SEO on each page and on your website as a whole. Remove old content related to past events, obsolete products, and expired promotions.<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ucMAjXh6EG\"><p><a href=\"https:\/\/www.ladybugz.com\/10-content-ideas-for-your-website-or-blog\/\">10 Content Ideas for Your Website or Blog<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;10 Content Ideas for Your Website or Blog&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/10-content-ideas-for-your-website-or-blog\/embed\/#?secret=U9pCHagd6F#?secret=ucMAjXh6EG\" data-secret=\"ucMAjXh6EG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ed4228;\"><b>Your COVID-19 information hub for crucial web design and digital marketing changes<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most important digital property is your website, and there are many avenues for improvement. At the heart of it, look for functionality, design, and content elements that will make it easy to get the most important, timely, and relevant information.<\/span><\/p>\n<p><b>Some ideas for sharing COVID-19 information include:<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unified Landing Page<\/b><span style=\"font-weight: 400;\">: Make COVID-19 content visible and easily accessible by creating a single COVID-19 landing page. To help search engines recognize it as your key page for COVID-19 resources, put &#8216;COVID-19&#8217; or &#8216;Coronavirus&#8217; in the URL slug. To track the impact of the content, use a consistent term in the URL of all your COVID-19 content.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Homepage Masthead: <\/b><span style=\"font-weight: 400;\">Your masthead, the most visible element on your site, is a natural place for pushing COVID-19-related information. It also conveys that you are prioritizing your customer\u2019s current concerns. Placement of a \u201cCOVID-19 Information\u201d link on your masthead will also signal to Google that your site has been updated for indexing and search.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website<\/b> <b>header:<\/b><span style=\"font-weight: 400;\"> Many users will enter your website on pages other than the homepage. This makes your website header, which sits at the top of each page, a critical location for pushing timely and relevant COVID-19 information to your visitors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alert Bar<\/b><span style=\"font-weight: 400;\">: An alert bar above the navigation can provide critical information, such as limited hours and COVID-19 protocols. Post-pandemic, this bar can include information about upcoming events and promotions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Main Navigation<\/b><span style=\"font-weight: 400;\">: Add a COVID-19 link in your main navigation or as a dropdown. This will be another signal to Google that your site has been updated.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Links on your website masthead, header, alert bar, navigation, and other digital properties should all point to the COVID-19 landing page mentioned above.<\/span><\/p>\n<h2><span style=\"color: #ed4228;\"><b>The Skyrocketing of Social Media\u00a0<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Limitations on socializing, shopping, and other activities during COVID-19 have resulted in a social media explosion. Social media is the most common way that consumers get information about brands and products, according to <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> of respondents in a study for Deloitte. The same study found that<\/span> <a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nearly three-quarters<\/span><\/a><span style=\"font-weight: 400;\"> of respondents increased their social media consumption during\u00a0the\u00a0pandemic. <\/span><span style=\"font-weight: 400;\">Even more, <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\"><span style=\"font-weight: 400;\">14%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers are making purchases through social media.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Perhaps most important, over half of respondents agreed or strongly agreed that social media plays a crucial role in impacting both their decision to consider and to purchase from a brand.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The message is clear\u2014refocus your efforts on social, especially encouraging social sharing. Take the time to understand how your audience\u2019s social media behaviors may have changed during the pandemic, and update crucial web design and digital marketing changes accordingly. Also, check that all properties are branded consistently, have non-conflicting information, promote the right message, and are kept up-to-date.\u00a0<\/span><\/p>\n<h2><span style=\"color: #ed4228;\"><b>Alternative Channels for Crucial Web Design and Digital Marketing Changes<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video\/Virtual:<\/b><span style=\"font-weight: 400;\"> Necessity is the mother of invention. People stuck in their homes are craving connection more than ever. With that in mind, consider increasing video content and virtual experiences to create stronger customer engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email:<\/b><span style=\"font-weight: 400;\"> Another result of spending more time at home is increased use of desktop computers. This has led a rise in email opening rates. For example, March and April of 2020 showed a year-over-year rise of <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/covid-19-email-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">20%<\/span><\/a><span style=\"font-weight: 400;\"> over 2019.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile:<\/b><span style=\"font-weight: 400;\"> The pandemic has also catapulted the use of mobile. <\/span><span style=\"font-weight: 400;\">Data from a global survey held in March 2020 revealed that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1106607\/device-usage-coronavirus-worldwide-by-country\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of responding internet users worldwide were using their smartphones or mobile phones more as a direct result of the coronavirus outbreak. Likewise, <\/span><a href=\"https:\/\/martechseries.com\/mobile\/mobile-marketing\/70-of-mobile-marketers-say-covid-19-strengthened-their-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of mobile marketers say COVID-19 strengthened <\/span><span style=\"font-weight: 400;\">their business, according to <\/span><a href=\"https:\/\/liftoff.io\/wp-content\/uploads\/2019\/10\/2019-Mobile-App-Trends-Report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Liftoff\u2019s Mobile App Trends Report<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local:<\/b><span style=\"font-weight: 400;\"> Also, recognize that even when our customers emerge from their homes, shoppers are more likely to stay local. You can leverage this trend by posting relevant information and changes in business operations in Google My Business, Facebook, Bing, and Yelp accounts.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"A8Dj4UV9q9\"><p><a href=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/\">Local SEO Made Easy &#8211; Tips To Get Your Business Found<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Local SEO Made Easy &#8211; Tips To Get Your Business Found&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/embed\/#?secret=q6C84D0lks#?secret=A8Dj4UV9q9\" data-secret=\"A8Dj4UV9q9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ed4228;\"><b>Your Message Takes on New Meaning<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During these rapidly changing\u2014and often emotionally challenging\u2014times, people need businesses to be more transparent, informative, and empathetic than ever. Make it easier for them to do business with you by increasing the visibility of your current protocols (hours, curbside pickup, and similar policies). If you\u2019ve altered your policies to be more customer-friendly, such as improved financing terms, find ways to consistently highlight this information on all digital channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s more important than ever to do your best to anticipate questions, publish and post business changes promptly, and be responsive to questions you get through website forms, social channels, emails, and other interactive communication channels. Also, don\u2019t assume you know how others think and feel. Try using polls and other mechanisms to ask what more you can do to help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you learn more about customer challenges during COVID-19, <a href=\"https:\/\/www.ladybugz.com\/killer-growth-hacking-trends-to-adopt-in-2016\/\">look deeper into how you deliver your messages digitally<\/a>\u2014the content, format, and timing. A study done for DigitalCommerce360.com provides this helpful information:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Don\u2019t overwhelm customers:<\/b><span style=\"font-weight: 400;\"> During the pandemic, respondents feel that the tone of the content is \u2018overwhelming\u2019 (<\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">17%<\/span><\/a><span style=\"font-weight: 400;\">), and \u2018stressful\u2019 (<\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">15%<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Relate to current events: <\/b><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\"><span style=\"font-weight: 400;\">43%<\/span><\/a><span style=\"font-weight: 400;\"> share more information and resources as they relate to current events. Try sharing timely and relevant industry information, community services, or helpful business policies.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Participate with a cause:<\/b> <a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/#:~:text=Social%20media%20usage%20is%20way,have%20increased%20during%20the%20pandemic.&amp;text=Respondents%20used%20Instagram%20most%20(44,most%20during%20quarantine%20(69%25).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">37%<\/span><\/a><span style=\"font-weight: 400;\"> are sharing more content supporting specific causes. If you participate in community events related to COVID-19, share positive activities and find ways to engage users.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Furthermore, it\u2019s not just what you say, but how you say it. Stay on brand, but with a new level of empathy about how your messages may be perceived. Review (and update as necessary) your copy, tagline, and imagery.\u00a0<\/span><\/p>\n<p>https:\/\/www.ladybugz.com\/googles-december-2020-core-update-for-seo\/<\/p>\n<h2><span style=\"color: #ed4228;\"><b>Turn Your Crisis into an Opportunity<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Companies that successfully move past the pandemic will be proactive, agile, and open to seeking new digital solutions. As <\/span><span style=\"font-weight: 400;\">we transition through different stages of the COVID-19 crisis and beyond, view your digital channels through the lens of how you can best support your prospects, customers, and business partners. <a href=\"https:\/\/www.ladybugz.com\/massachusetts-web-design\/\">Your digital team or agency can help you review and adjust your current strategies for the greatest success<\/a>. Find expert advice\u2026.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A New Normal in Website Design and Digital Marketing Today\u2019s world is anything but business as usual. But our charge as digital marketers hasn\u2019t really changed; we continuously seek ways to anticipate and respond promptly to our customers\u2019 needs as times change, especially for the crucial web design and digital marketing changes that we may [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":9486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[311,309,83,314,29,35,39],"tags":[319,101,155],"class_list":["post-9482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston-marketing","category-growth-hacking","category-local-seo","category-seo","category-social-media-marketing","category-web-design","category-wordpress-design","tag-covid-19-marketing","tag-digital-marketing","tag-digital-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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