{"id":6023,"date":"2020-11-11T14:44:43","date_gmt":"2020-11-11T19:44:43","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=6023"},"modified":"2023-10-20T02:54:25","modified_gmt":"2023-10-20T06:54:25","slug":"website-updates-that-will-yield-big-results-10-no-brainer-fixes-for-your-website","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/website-updates-that-will-yield-big-results-10-no-brainer-fixes-for-your-website\/","title":{"rendered":"Website Updates that Will Yield Big Results: 10 No-Brainer Fixes for Your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may not have the time or budget for a complete website redesign, but that doesn\u2019t mean you can\u2019t tweak your current site and get big results, some basic website updates can make a big difference. Some tweaks are bigger than others, but you can get started where it makes sense for your organization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The techniques below cover a lot of ground, giving you lots of options.&nbsp; Some techniques cost very little, while others require a budget for tools or professional services. Some types of updates take more time than others. The amount of expertise available to you also makes a difference. And finally, it depends on the type of website you have\u2014how many pages it has, what type of functionality, and other factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these 10 tips to get big results from your website:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no one-size-fits-all solution. But no matter where you\u2019re at, there\u2019s no time like the present to begin the process of refining your website. So, let\u2019s go!<\/span><\/p>\n<h2><b>Website Updates #Tip 1: Improve website SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is an enormous topic, but there are many easy ways to optimize your site for Google\u2019s SERP (search engine results page) algorithm. It\u2019s okay if you aren\u2019t an SEO expert. Thanks to great SEO analytics tools and plugins\u2014some free, some paid, and some free with premium options. Several popular tools include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/a><span style=\"font-weight: 400;\">: This &#8220;SEO spider&#8221; crawls your site, extracts data, and audits it for common SEO issues. The free version downloads and crawls up to 500 urls (that\u2019s a large website!).<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.yoast.com\"><span style=\"font-weight: 400;\">Yoast<\/span><\/a><span style=\"font-weight: 400;\">: This easy-to-use, popular plugin analyzes both overall website and on-page SEO. After an easy setup, some of the &#8220;magic&#8221; happens automatically. In other places, Yoast provides recommendations to adjust certain elements, such as meta description. There is a free and a premium version.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/neilpatel.com\/seo-analyzer\/\"><span style=\"font-weight: 400;\">SEO Analyzer<\/span><\/a><span style=\"font-weight: 400;\">: Enter your website\u2019s url into this free tool on Neil Patel\u2019s website, and you\u2019ll instantly get an overall health check, a list of critical errors, warnings, and recommendations for improvement.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Interactive Agencies:<\/b><span style=\"font-weight: 400;\"> If you don\u2019t have the time or expertise to use these tools, a reputable interactive agency can run these reports for you and make the necessary adjustments.<\/span><\/li>\n<\/ul>\n<h2><b>Website Updates #Tip 2: <\/b><b>Review website and page speed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Users have no patience for websites or pages that take a long time to load. Consider that<\/span><a href=\"https:\/\/blog.kissmetrics.com\/loading-time\/\"> <span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> of people abandon a website that takes more than three seconds to load<\/span><span style=\"font-weight: 400;\"> and that<\/span><a href=\"https:\/\/kinsta.com\/learn\/page-speed\/\"> <span style=\"font-weight: 400;\">74% of mobile users<\/span><\/a><span style=\"font-weight: 400;\"> in the US would abandon mobile sites that don\u2019t load within five seconds.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is increasingly using speed and bounce rates when ranking websites and pages. There are both free and paid online tools to test website speed, with free tools including<\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"> <span style=\"font-weight: 400;\">Google Pagespeed Insights<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/gtmetrix.com\/\"> <span style=\"font-weight: 400;\">GTmetrics<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span><a href=\"https:\/\/tools.pingdom.com\/\"> <span style=\"font-weight: 400;\">Pingdom<\/span><\/a><span style=\"font-weight: 400;\">. An agency can also run tests and speed up your site by getting rid of extra code for unnecessary \u201cbells and whistles,\u201d leveraging browser caching, optimizing images, and other techniques.&nbsp;<\/span><\/p>\n<h2><b>Website Updates #Tip 3: <\/b><b>Update content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Old content drags down your site\u2019s SEO, while updated content drives traffic. The first step is to audit your content. Blog articles, in particular, often have a relatively short shelf-life. You may have some high-quality articles that could be made more relevant or edited to make them more evergreen. In your review, you\u2019re likely to see SEO-damaging problems such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spelling and grammar errors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inaccurate information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Broken links (<\/span><span style=\"font-weight: 400;\">You might want to install the<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/broken-link-checker\/nibppfobembgfmejpjaaeocbogeonhch?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Broken Link Checker for Google Chrome<\/span><\/a><span style=\"font-weight: 400;\">, a free plugin that lives in your Chrome browser.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poor use of h1, h2, and h3 headers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images that are not optimized&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep your eyes out for Google algorithm changes that may indicate a desired shift in content length, keyword usage, or other SEO factors. One caveat\u2014before dumping any antiquated posts, check that you won\u2019t be breaking any links.<\/span><\/p>\n<p><a href=\"https:\/\/www.ladybugz.com\/how-removing-old-content-can-improve-your-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Read more about removing old content.<\/span><\/a><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Y0mzTPnEjz\"><p><a href=\"https:\/\/www.ladybugz.com\/how-removing-old-content-can-improve-your-traffic\/\">How Removing Old Content Can Improve your Traffic<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How Removing Old Content Can Improve your Traffic&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/how-removing-old-content-can-improve-your-traffic\/embed\/#?secret=k7ZCnaLAH6#?secret=Y0mzTPnEjz\" data-secret=\"Y0mzTPnEjz\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Website Updates #Tip 4: <\/b><b>Add new content such as blog posts and web pages:&nbsp;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might hear that Google rewards \u201cmore\u201d content and \u201cfresh\u201d contact, but those words have specific meanings. Just posting more pages with greater frequency isn\u2019t particularly helpful. Google is always on the search for content that provides new meaning and information\u2014so changing a few sentences here or there doesn\u2019t count.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What Google wants is \u201ctimely content,\u201d such as information about an upcoming event, a new product review, something related to the news, or other topics that rank well for \u201cQDF\u201d (Query that Deserves Freshness). Likewise, \u201cmore\u201d content refers to additional content that is relevant and high-quality, especially if it receives valuable backlinks or helps you rank for more keywords.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/freshness-update\/#close\"><span style=\"font-weight: 400;\">Read more about the Google Freshness Algorithm<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h2><b>Website Updates #Tip 5: <\/b><b>Install the Yoast SEO plugin&nbsp;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I mentioned <a href=\"http:\/\/www.yoast.com\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast<\/a> earlier as an easy-to-use plugin for analyzing and improving your website\u2019s SEO score. Here is a listing of some specific areas Yoast will help with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gives you a place to create meta descriptions,<\/span><span style=\"font-weight: 400;\"> the 160-character snippet used to summarize a web page&#8217;s content, <\/span><span style=\"font-weight: 400;\">and shows if they are optimized<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measures keyword density to see if pages have too few or too many keywords&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzes paragraph and sentence structure to deliver clearer, more readable content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitors internal and external links to help with your site\u2019s authority<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gives you greater control over your permalinks (structure for your page urls) to help Google index website pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides greater flexibility and customization for social sharing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If these terms sound foreign or intimidating, it\u2019s time for you to turn to a digital agency.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Xgh6WmhukB\"><p><a href=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/\">Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/embed\/#?secret=cCGF5d9mIj#?secret=Xgh6WmhukB\" data-secret=\"Xgh6WmhukB\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Website Updates #Tip 6: <\/b><b>Improve most visited pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you use Google Analytics or Yoast, identify which are the top-ranked pages on your website. You can boost their popularity and effectiveness with some fairly simple techniques. For example, you can add (or optimize) images or videos, improve layout and formatting for easier reading and scannability, shorten sentences and paragraphs, and adding internal links.&nbsp;&nbsp;<\/span><\/p>\n<h2><b>Website Updates #Tip 7: <\/b><b>Review contact form and CTAs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Two of the most important elements of your site are your contact forms and calls-to-action (CTAs). When people click on your CTAs, Google sees that website visitors are engaging with you and finding value in your site\u2014which helps SEO. Some tips for high-performing CTAs include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use first-person text (Get My Free Template).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase visibility with easy-to-read text, contrasting colors, and smart page placement (above the fold).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t confuse readers with too many CTAs; if there are several, one should be primary.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a CTA on every page\u2014never miss an opportunity!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When your CTAs convert, it\u2019s important to have a well-designed contact form page to capture leads. A bad contact page is also bad for SEO because it increases the bounce rate, <\/span><span style=\"font-weight: 400;\">a metric that measures the percentage of people who land on a page and then do nothing on it. You can improve contact pages by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making it more attractive with images, colors, and formatting&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating more engaging introductory copy&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding testimonials, important business information, and maps&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Removing fields that aren\u2019t essential<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensuring they display properly smartphones (and all devices)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modifying the meta titles (top blue clickable titles on SERPs) and meta descriptions<\/span><\/li>\n<\/ul>\n<h2><b>Website Updates #Tip 8: <\/b><b>Offer a pop-up email submission box on the homepage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pop-up forms are a popular marketing tactic used to drive blog and newsletter subscriptions, promote content growing email lists, and boost lead generation. <\/span><span style=\"font-weight: 400;\">Placing an email popup on your homepage (likely your most visited page) is an easy and effective way to generate email leads and add subscribers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your popup should be branded, attractive, legible, and have a single, clear call-to-action. The most important thing to remember is that while your top priority is getting their email address, you don\u2019t want this interruption to cause the user to leave or stop reading. There are lots of great techniques to leverage your popups, such as these<\/span><a href=\"https:\/\/optinmonster.com\/email-popup-best-practices\/\"> <span style=\"font-weight: 400;\">popup tips from Optinmonster<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><b>Website Updates #Tip 9: <\/b><b>Website Updates Revisit offerings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you have content marketing campaigns, make sure the offers are clear, concise, and have consistent messaging. When creating your offerings ask yourself these questions:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the CTA well placed on the page (and are they on the right pages)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it stand out graphically?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the text compelling?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the offer itself up-to-date (you can create an updated version as a new offer)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can you repurpose your offerings as a blog article, slide share, video, or another content asset?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>Website Updates #Tip 10: <\/b><b>Review pages for branding and formatting consistency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A poorly branded and formatted site looks unprofessional, increases bounce rates, and discourages return visits. When making updates to your website, check that all elements are cohesive, with a look, messaging, and information that reflects your brand. Review these items:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistent placement of your name, logo, and tagline&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fonts and colors used for headings and body text are applied consistently&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The color palette is applied consistently and reflects the brand\u2019s image&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages are all written with the same \u201cvoice\u201d&nbsp;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>Keep moving forward with website updates.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketers should always keep an eye on how to make ongoing website improvements. One way to schedule website \u201ccheck-ups\u201d several times a year to identify potential improvements. You can also conduct mini-check-up throughout the year, focusing on one element at a time. For a comprehensive website check, you can enlist the help of an interactive agency with expertise in harnessing all of your website\u2019s power and capabilities.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ef4327;\">Interested in Hiring a Boston Digital Agency?<\/span><\/h2>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-style-bold\" style=\"background-color: #ef4327; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may not have the time or budget for a complete website redesign, but that doesn\u2019t mean you can\u2019t tweak your current site and get big results, some basic website updates can make a big difference. Some tweaks are bigger than others, but you can get started where it makes sense for your organization.&nbsp; The [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":6031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[83,35,39],"tags":[],"class_list":["post-6023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-web-design","category-wordpress-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Website Updates that Will Yield Big Results | Ladybugz<\/title>\n<meta name=\"description\" content=\"Website updates can help your website rank higher for SEO in Google and make it more attractive to your customers visiting. 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