{"id":5944,"date":"2020-12-28T20:57:18","date_gmt":"2020-12-29T01:57:18","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=5944"},"modified":"2024-03-01T12:01:02","modified_gmt":"2024-03-01T17:01:02","slug":"how-much-does-a-website-cost-in-2022-and-how-you-can-get-one-no-matter-your-budget","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/how-much-does-a-website-cost-in-2022-and-how-you-can-get-one-no-matter-your-budget\/","title":{"rendered":"How Much Does a Website Cost? (And How You Can Get One, No Matter Your Budget)"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\"><strong>What does a website cost and how do you determine the right budget for you?<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re ready to scrap your old website. The design is outdated, it\u2019s not driving traffic, and visitors leave almost as soon as they arrive. You really don\u2019t have a choice: 74<\/span><span style=\"font-weight: 400;\">% of internet users ages 16-64 have purchased a product online (Source: SmartInsights), and most people research products or services online before making a purchasing decision. Without a strong website\u2014your brand\u2019s digital hub\u2014you don\u2019t stand a chance.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.ladybugz.com\/boston-web-design-blog\/\"><span style=\"font-weight: 400;\">Your website is your digital hub. Find out ways to build your digital brand online<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your big question is how much will it cost. Well, that depends\u2026anywhere from near zero to hundreds of thousands of dollars. That\u2019s not a very helpful answer! So let\u2019s say that it\u2019s similar to pricing out cars, which also have a huge price range.\u00a0<\/span><\/p>\n<h2><strong>Knowing how much a website costs is similar to pricing out a car.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you were to ask how much a car costs, the answer would be anywhere from around $1,000 to $2 million. Again, not very helpful. However, it\u2019s not that difficult to arrive at a realistic solution and price range by following a simple process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, to narrow it down, determine your needs, budget, and resources. For example, you might need a larger car for your commute and to accommodate your growing family. Your budget is $25,000-30,000.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Next, it\u2019s time to explore the broad options when it comes to your budget:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repairing your current car ($500-$1,500)\u2014Low-cost, but won&#8217;t provide what you need\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A reliable new sedan ($15,000-30,000+)\u2014Meets criteria in a moderate price-range\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lower end minivan ($30,000-40,000+)\u2014Meets needs and future-oriented, yet somewhat more costly\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A high-end sports car ($50,000-100,000)\u2014beyond your budget and costly to maintain<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After doing your research, you can get a rough idea of what it costs to meet your criteria. For $22,000-23,000 you can get a reliable, comfortable sedan, such as a Honda Accord. For under $30,000 you can get a basic minivan, such as a Kia Sedona. Both are currently available from reputable dealers. Now it\u2019s time to hammer out the details with a reputable dealer.<\/span><\/p>\n<h2><strong>Translate the car buying process to choosing a website project in your budget.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Like vehicles, website costs vary widely\u2014but we can arrive at a reasonable idea of what it will cost to meet your needs. This time we\u2019ll use a high-end jewelry store as an example:\u00a0<\/span><\/p>\n<h2><b>Determine the key criteria for your website. <\/b><\/h2>\n<p><b>I<\/b><span style=\"font-weight: 400;\">dentify the kind of website you need, the amount of money and resources you can invest, and your time frame. The store\u2019s marketing department wants a responsive website that strengthens its brand, highlights its merchandise, and promotes special offers. They have $15,000-25,000 to spend upfront, plus $200-400 per month for maintenance, support, and ongoing content creation. They want it completed in less than two months. Their marketing team is small, with moderate expertise.\u00a0<\/span><\/p>\n<h2><b>Look broadly at the different web platforms and their cost options:\u00a0<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">There are three basic options for website creation:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web-builders\u2014lowest cost and easy to use, but limited functionality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">WordPress (or other CMS)\u2014a mid-range cost solution with more flexibility<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom-Built Site\u2014highest cost, but with the greatest possibilities aesthetically and functionally.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<p><b>Let\u2019s talk more about each option:<\/b><\/p>\n<h2><b>Lowest Website Cost are Web-Builders:\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Web-builders can deliver professional-looking results and be managed easily\u2014but their capabilities and flexibility are somewhat limited. <a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener\">Wix<\/a>, <a href=\"https:\/\/www.weebly.com\/\" target=\"_blank\" rel=\"noopener\">Weebly<\/a>, <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener\">Squarespace<\/a>, and other popular web-builders are all-in-one tools that require little technical prowess, time, or budget. For a small monthly subscription fee, you get site-building tools, web hosting, and technical support. This works for bloggers, small businesses, and some online stores that want a professional business site that\u2019s easy to start up, edit, and maintain\u2014at a low cost. However, complex sites for eCommerce or commercial web apps will need something more.\u00a0<\/span><\/p>\n<h3><b>What does a Website Cost:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Short Answer: <\/b><span style=\"font-weight: 400;\">Expect to pay a $10-50 per month for the subscription, but extras can bring the price up another $50-150+ per month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The Longer Answer<\/b><span style=\"font-weight: 400;\">: Each web-builder has multiple pricing plans. Free versions may include other business\u2019s ads on your site, non-custom domains, limited features, and other problems that make it unsuitable for businesses. More realistically, expect to pay $10-20+ a month for a small business plan\u2014more if you have an online store. Also, add about $50-150 per month for hosting (sometimes it\u2019s included), domain name, SSL security, premium templates, optional apps and plugins, and eCommerce functionality.\u00a0<\/span><\/li>\n<\/ul>\n<p>https:\/\/www.ladybugz.com\/12-hot-web-design-trends-in-2020-you-need-to-know\/<\/p>\n<h2><b>Mid-Range Website Cost is Installing a CMS (Content Management System):<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CMS systems like WordPress are highly flexible, almost endlessly customizable, and fairly easy to manage. Pricewise, this solution falls somewhere between web-builders and fully custom-built sites. The most popular CMS is WordPress, with<\/span><a href=\"https:\/\/www.isitwp.com\/popular-cms-market-share\/#:~:text=WordPress&amp;text=WordPress%2520is%2520by%2520far%2520the,popular%2520brands%2520across%2520the%2520world.\"> <span style=\"font-weight: 400;\">60% of marketing share<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.isitwp.com\/popular-cms-market-share\/#:~:text=WordPress&amp;text=WordPress%2520is%2520by%2520far%2520the,popular%2520brands%2520across%2520the%2520world.\"> <span style=\"font-weight: 400;\">nearly 25 million live sites<\/span><\/a><span style=\"font-weight: 400;\">. Like a web-builder, WordPress is a hands-on tool\u2014although it requires greater technical skill. You pay more, but in return, you get more flexibility, control, and options for complex functionality (especially for eCommerce).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses use a hybrid WordPress-Developer solution, where a developer does the initial set-up using a WordPress template, and then the business takes over ongoing content management. This approach often requires going back to the developer for future front-end and back-end adjustments. Whether self-managed or in tandem with a developer, setup can be completed in a matter of weeks or several months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The flexibility in WordPress allows you to easily keep up with current website trends.<\/span><a href=\"https:\/\/www.ladybugz.com\/12-hot-web-design-trends-in-2022-you-need-to-know\/\"> <span style=\"font-weight: 400;\">Find out the hot trends for 2021<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>What does a website cost:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Short Answer: <\/b><span style=\"font-weight: 400;\">You can set up a WordPress site yourself for a minimal investment or hire an agency to build a highly customized site for about $10,000 to $20,000 upfront (but you could spend much more). Monthly and annual costs for hosting, renewals, and maintenance can add from hundreds to thousands of dollars.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Longer Answer: <\/b><span style=\"font-weight: 400;\">Even within WordPress, the costs can vary widely.<\/span> <span style=\"font-weight: 400;\">WordPress can cost only a few hundred dollars a year for the business basics. More realistically, though, even if created in-house, an SMB can expect to spend at least $1,000-5,000+ per year when factoring in their theme (if premium), three to five inexpensive apps or plugins, hosting, and renewals\u2014and possibly some external professional resources.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Costs start to add up to around $5,000-10,000, if you have a more complex site and significantly supplement the work you do internally by hiring developers, content creators, SEO experts, or other marketing professionals. And don\u2019t forget about the previously-mentioned monthly and annual costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at paying $10,000-20,000+ upfront if you require even more sophisticated functionality and\/or take a mostly hands-off approach to site creation and maintenance. Then, tack on another $100-250+ per month for annual and monthly costs, and possibly a monthly retainer for maintenance and support. eCommerce functionality ratchets up the bill significantly. Note that this does not include external resources for creative, content, SEO, and other marketing program support.<\/span><\/p>\n<h2><b>Most Expensive Website Cost is a Custom-Built Site:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A fully custom-built site, the most costly option, gives your digital agency the full set of tools to build a unique, powerful site with the highest degree of functionality.<\/span><\/p>\n<h3><b>What does a website cost:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>The short answer:<\/b><span style=\"font-weight: 400;\"> The variation is so great, and the options so endless, that it\u2019s tough to say\u2014anywhere from $5,000 to $50,000+ depending on the complexity and depth of the site. This hands-off approach still requires you to invest time collaborating with your agency.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The Longer Answer:<\/b><span style=\"font-weight: 400;\"> Here\u2019s where you need to ask the tough questions about what you need versus what you want. The sky\u2019s the limit\u2014if you have a big enough budget and aren\u2019t in a hurry. Setting up a \u201cmoderate\u201d website for an SMB may run $5,000-20,000\u2014but can go as low as $1,000 or as high as hundreds of thousands of dollars. In particular, an eCommerce site may require an extra $20-50,000+.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Businesses should also factor in an agency retainer and annual fees of $1,000-10,000+ per month for support, maintenance, renewals, and other items. Again, this does not include additional fees for content, design, SEO, email, or social marketing campaigns. These can add up. For example, expert social media marketing can cost anywhere from $200-10,000 per month. Email marketing may cost $250-5,000 per month. Each blog article can cost $75-250. It all depends on your criteria and future plans.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"VVSOpmBtNZ\"><p><a href=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/\">Local SEO Made Easy &#8211; Tips To Get Your Business Found<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Local SEO Made Easy &#8211; Tips To Get Your Business Found&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/embed\/#?secret=KaPSeDarhS#?secret=VVSOpmBtNZ\" data-secret=\"VVSOpmBtNZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Identify the right category and resources according to your website budget. <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back to the jewelry store example we started with. Based on the requirements laid out earlier, a reasonable website option would be the hybrid version of a WordPress site. A web designer would do the initial set-up using a WordPress template. Ongoing management and content requirements can be split up between the internal team and external professionals as needed. This solution would meet their current budget, internal resources, and time frame&#8211;while still leaving the door open to future growth. The store\u2019s next step? Find a reputable agency and strike up a deal!<\/span><\/p>\n<h2><em><span style=\"font-weight: 400;\">Figure out What\u2019s Right, and Require Quality. Your Website Cost Depends on it.\u00a0<\/span><\/em><\/h2>\n<h2><b>Now it\u2019s your turn!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You will be judged by your website, and you can only make one first impression. A simple\u2014but well-planned, maintained, and executed site\u2014will be more valuable than having bells and whistles but delivering a poor user experience. No matter your price range, you can find an option that works well for your business. If you have a limited budget and resources, explore if a web-builder or WordPress will work for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the most unique results, or if you are unsure which direction to take, contact a digital agency you can trust.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does a website cost and how do you determine the right budget for you? You\u2019re ready to scrap your old website. The design is outdated, it\u2019s not driving traffic, and visitors leave almost as soon as they arrive. You really don\u2019t have a choice: 74% of internet users ages 16-64 have purchased a product [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[35,39],"tags":[128,337,336,70],"class_list":["post-5944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","category-wordpress-design","tag-1-boston-web-design","tag-website-budget","tag-website-costs","tag-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does a Website Cost? What You Need to Know<\/title>\n<meta name=\"description\" content=\"How Much Does a Website Cost? 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