{"id":11172,"date":"2022-12-15T10:09:32","date_gmt":"2022-12-15T15:09:32","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=11172"},"modified":"2023-10-19T08:38:06","modified_gmt":"2023-10-19T12:38:06","slug":"translation-for-asian-life-sciences-biotech-companies","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/","title":{"rendered":"Coming to America: 8 Language Translation Considerations for Asian Pacific Life Science Companies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world has seen a proliferation of Asia-Pacific (APAC) companies within the life sciences and <a href=\"https:\/\/www.ladybugz.com\/portfolio\/biotech-accounting-website-design\/\" target=\"_blank\" rel=\"noopener\">biotech industries<\/a> over the past 20 years. The industry evolved and companies matured within the region at lightning speed, and the establishment of North American and European headquarters and manufacturing quickly followed. APAC companies are well known for their <\/span><a href=\"https:\/\/www.inc.com\/entrepreneurs-organization\/5-ways-to-increase-business-success-in-high-context-cultures.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">high-context cultures<\/span><\/a><span style=\"font-weight: 400;\">; that is, their businesses rely heavily on dynamic interpersonal relationships acutely attuned to the <\/span><i><span style=\"font-weight: 400;\">message<\/span><\/i><span style=\"font-weight: 400;\"> of spoken words, nonverbal expressions, and physical and social settings. We put together a translation for Asian life sciences toolkit for effective clear communication across the biotechnology industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Properly and gracefully managing the many relationships involved with bringing a company overseas \u2013 between the company and its local government, real estate, hiring agents, and technology or service partners, as well as between partners and local audiences \u2013 requires culturally and linguistically appropriate language services. We\u2019ve identified eight of the language translation requirements most overlooked by APAC companies during overseas expansion; creating a translation management strategy with these eight simple directives in mind is crucial to every company\u2019s triumphant entry into a highly technical, heavily regulated, and tight-knit industry.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6OOd6fCZoR\"><p><a href=\"https:\/\/www.ladybugz.com\/best-biotech-website-homepages-in-2023\/\">Best Biotech Website Homepages in 2023<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Best Biotech Website Homepages in 2023&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/best-biotech-website-homepages-in-2023\/embed\/#?secret=Pu0PbiSEji#?secret=6OOd6fCZoR\" data-secret=\"6OOd6fCZoR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>The Language of Life Sciences<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The wide-ranging life sciences industry consists of companies focused on how living things relate to each other and the environment. Most prominent under the life sciences umbrella is biotechnology, essentially a toolbox that leverages our understanding of the natural world to create solutions for the world\u2019s ills, anything from sustainable agriculture to fossil fuel alternatives to chemical tools for research at the cellular level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">North America and Europe initially dominated the life sciences and biotechnology spaces; innovation and solid business plans abounded, companies established Asian Pacific headquarters and manufacturing arms. Around 2007, however, PwC and other leading analysts posited a seismic shift \u2013 PwC termed it a \u201cglobal gravity shift\u201d \u2013 with the Asian Pacific territories now leading the biotech charge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That global shift has since been realized, as biotech clusters cropped up throughout Asia; namely, in China, Japan, India, South Korea, Taiwan, Singapore, and Malaysia.\u00a0 According to a PwC survey of 185 Asia Pacific pharmaceutical companies, at least 75% report exporting as a key goal, whether by acquisition or the creation of \u201cgreenfield\u201d sites, manufacturing arms built from the ground up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2015, the Asia Pacific biotech industry had matured to the point where companies could set down roots abroad. For example, China\u2019s WuXi AppTech, which runs studies and designs clinical trials for biopharma, landed in Boston and a handful of other US sites, including a greenfield manufacturing site in Springfield, MA. These companies want to be closer to their American counterparts to facilitate shared development and implement new technologies faster and with new audiences. In addition, regulatory requirements are more easily fulfilled \u2013 a drug approved in China still requires local clinical trials here in the US prior to approval and distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the industry has seen the outsourcing of critical functions beyond manufacturing, as companies focus instead on sales and marketing. The outsourcing of research and development, clinical trials, and analytical services now benefit from the opportunity for local agents, technology and service providers positioned to bridge the language and cultural gaps between Asia and the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, APAC companies making their way into North America and Europe are continually managing myriad relationships, with many multilingual partners and clients. These relationships require cross-culturally adapted, professional language services, both to fulfill the obligations of doing business with other people from high-context cultures, and because in such an extremely technical, regulatory industry, lives literally rely on clear communication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>A Translation for Asian Life Sciences Industry\u00a0<\/b><b>Toolkit<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keeping these eight directives in mind when planning for expansion into a new territory will smooth the transition and optimize the effectiveness of any rollout strategy:<\/span><\/p>\n<h3><b>1. Use Native Speakers for Translation.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">APAC companies will often hire agencies in their native countries, resulting in translations of unknown quality. The teaching of English as a foreign language (TEFL) is not uncommon in APAC countries, whether it be for advancement in school or a career; however, the nuances of the industry require <\/span><i><span style=\"font-weight: 400;\">localized<\/span><\/i><span style=\"font-weight: 400;\"> translation, translation that delivers the associated message rather than just a literal content translation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the US is generally known as a low-context culture. When doing business, Americans like to get to the point. But it\u2019s a generalization \u2013 in reality, perhaps due to constant ethnic and cultural negotiation, Americans tend to operate more on a continuum. A literal content translation may be useful for a real estate agent sourcing greenfield locations but would never work for attracting a diverse population to a clinical trial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiring speakers native to your destination country is key, minimizing miscommunication and eliciting trust from your audience.<\/span><\/p>\n<h3><b>2. Use Native Speakers Educated in Life Sciences.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">High-quality translation companies are known for linguistic matchmaking; that is, companies are paired with professional translators based on their education and experience within a specific industry. So much can get lost while bringing a drug to market or new technology to healthcare; an experienced translator understands the <\/span><i><span style=\"font-weight: 400;\">intent<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">purpose<\/span><\/i><span style=\"font-weight: 400;\"> of each piece of relevant content, in both languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are deluged daily by information, and a professional translator can also prioritize content and maximize its effectiveness in the process, paying special attention to areas known to generate issues. For example, throughout every stage of bringing a drug to market, pharmaceutical companies typically see issues around:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reimbursement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Approvals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Marketing and co-marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Generics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Launch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Regulatory requirements and restrictions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Participating doctors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">HIPAA and Privacy<\/span><\/li>\n<\/ul>\n<h3><b>3. Optimize for SEO<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Technologically and linguistically. Large multinational corporations coming to America may not require a US-based server; a well-established, international online presence is designed to account for <a href=\"https:\/\/www.ladybugz.com\/category\/local-seo\/\" target=\"_blank\" rel=\"noopener\">geotargeting and SEO<\/a> from the outset. Small- and medium-sized companies and startups, however, do benefit from a US-based server to maximize the effectiveness of lower-level information such as meta tags, titles, and keywords, as well as click-throughs to localized landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, access and page loads are faster with a local host and speed is crucial to successful sales and <a href=\"https:\/\/www.ladybugz.com\/10-tips-to-find-the-best-digital-marketing-agency-for-your-company\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a>, whether transactional or company-wide. In an industry rife with mergers and acquisitions as a means for expansion, locally hosted websites can easily separate from larger ones and works as a selling point.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"WSUJB6E9em\"><p><a href=\"https:\/\/www.ladybugz.com\/bulletproof-marketing-for-your-series-a-biotech-startup\/\">Bulletproof marketing for your series A biotech startup<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Bulletproof marketing for your series A biotech startup&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/bulletproof-marketing-for-your-series-a-biotech-startup\/embed\/#?secret=HrNP7JvUuq#?secret=WSUJB6E9em\" data-secret=\"WSUJB6E9em\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>4. Identify Key Words and Phrases<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A word in Chinese or Korean can have multiple, vastly different translations. Those are the keywords and search terms to examine closely. Separate out keywords and search phrases so translators can spend extra time on them. Make sure everyone involved \u2013 translator, company, agency \u2013 has all the options, is aware of potential mishears, misreads, and soundalikes that may compromise the quality and consistency of the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to prioritize content during this process as well, always keeping partners and clients in mind. Post-sales content, support documentation, and SEO are commonly overlooked.<\/span><\/p>\n<h3><b>5. Focus on User Experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Typically, US-based partners and clients expect to see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Button colors that make sense.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Diversity of people and places that match the American demographic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Sensible navigation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Controlled, useable conversational marketing (chatbots, FAQs, and other customer services show up at the right time).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Proper timing for signup and requests for additional information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Easy to find contact information, including a local address. US businesses and clients are attracted to a local address, which shows commitment and staying power.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Easy-to-find regulatory paperwork.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Local words, casual talk to acknowledge American informalities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Clear, well-written verbiage and proper punctuation and spelling in American English.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Enough information for every type of reader (skimmer, deep-dive researcher, bullet point reader) through all phases.&#8217;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>6. Language Navigation <\/b><b>for Asian Pacific Life Sciences Organizations<\/b><\/h3>\n<h3><span style=\"font-weight: 400;\">Be sure users can easily find translation options. The known standard is to place a globe or flag icon at the top right-hand side of a home page which links to a dropdown menu with language options, each in its own language.<\/span><\/h3>\n<h3><b>7. Hire an Agency with a Planned Content Management Strategy for your Translation for Asian Life Sciences<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A high-quality translation company will keep archives of your <a href=\"https:\/\/www.ladybugz.com\/should-you-ask-family-or-friends-to-do-your-website-translation\/\" target=\"_blank\" rel=\"noopener\">translations<\/a>, which can be strategically reused; for example, website translations can be used to create marketing collateral. It\u2019s cost-effective and adds to the consistency of voice, search terms, phrases for cultural adaptation, and brand recognition.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"B4fLyNcpik\"><p><a href=\"https:\/\/www.ladybugz.com\/launching-a-startup-biotech-website-a-complete-guide\/\">Launching a startup biotech website: A complete guide from Seed to Series A<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Launching a startup biotech website: A complete guide from Seed to Series A&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/launching-a-startup-biotech-website-a-complete-guide\/embed\/#?secret=rMtRImMuRh#?secret=B4fLyNcpik\" data-secret=\"B4fLyNcpik\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>8. Keep in Touch.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep current with blogs, articles, and case studies that highlight innovation and your company\u2019s timeline. This in turn provides opportunity to connect regularly with target audiences via social media, while also addressing SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biotech analysts see only continued growth of related industry throughout Asia and the Pacific, North America, and Europe. So, too, will the life sciences continue to innovate, faster still as collaboration and shared research become, with high-quality translation, expected practice. The implications are many and far-reaching, and as personal as it is global, as life sciences holds the key both to advances in research on the cellular level through to solving issues of inequity in healthcare research and delivery. All of it held together by the language of life sciences.<\/span><\/p>\n<h3><strong>For more information on language translation for Asian life sciences, <a href=\"https:\/\/www.ladybugz.com\/web-designs-seo-quote\/\">contact us today<\/a>!\u00a0<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The world has seen a proliferation of Asia-Pacific (APAC) companies within the life sciences and biotech industries over the past 20 years. The industry evolved and companies matured within the region at lightning speed, and the establishment of North American and European headquarters and manufacturing quickly followed. APAC companies are well known for their high-context [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":11178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[314,315],"tags":[],"class_list":["post-11172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Translation for Asian Life Sciences Toolkit - Ladybugz Interactive<\/title>\n<meta name=\"description\" content=\"Rapport put together a translation for Asian life sciences toolkit for effective clear communication across the biotechnology industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Translation for Asian Life Sciences Toolkit\" \/>\n<meta property=\"og:description\" content=\"Rapport put together a translation for Asian life sciences toolkit for effective clear communication across the biotechnology industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Design Agency, Boston MA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ladybugz-Interactive-Web-design-ecommerce-emarketing-social-media\/178379525546559\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T15:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T12:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/12\/8-Language-Translation-Considerations-for-Asian-Pacific-Life-Science-Companies-OG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A Translation for Asian Life Sciences Toolkit\" \/>\n<meta name=\"twitter:description\" content=\"Rapport put together a translation for Asian life sciences toolkit for effective clear communication across the biotechnology industries.\" \/>\n<meta name=\"twitter:creator\" content=\"@lysapreneur\" \/>\n<meta name=\"twitter:site\" content=\"@lysapreneur\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.ladybugz.com\/#\/schema\/person\/101173cb90bfa3a3428adf4b7a9ab9b5\"},\"headline\":\"Coming to America: 8 Language Translation Considerations for Asian Pacific Life Science Companies\",\"datePublished\":\"2022-12-15T15:09:32+00:00\",\"dateModified\":\"2023-10-19T12:38:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/\"},\"wordCount\":1528,\"publisher\":{\"@id\":\"https:\/\/www.ladybugz.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/12\/translation-for-asian-life-sciences-blog-post.jpg\",\"articleSection\":[\"SEO (Search Engine Optimization)\",\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/\",\"url\":\"https:\/\/www.ladybugz.com\/translation-for-asian-life-sciences-biotech-companies\/\",\"name\":\"A Translation for Asian Life Sciences Toolkit - 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