{"id":11045,"date":"2022-10-29T16:54:50","date_gmt":"2022-10-29T20:54:50","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=11045"},"modified":"2024-10-08T11:29:25","modified_gmt":"2024-10-08T15:29:25","slug":"independent-school-branding-in-ct","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/independent-school-branding-in-ct\/","title":{"rendered":"Independent School Branding: 7 Steps to Building A Brand You Can Grow With"},"content":{"rendered":"

An independent school in Connecticut celebrates a milestone anniversary with new branding<\/h2>\n

There\u2019s no better way to move forward than to showcase a private school’s brand to prospective families. That was the plan for an independent school<\/a> that contacted us to redesign its website for its upcoming milestone anniversary. Its objectives were to highlight the school\u2019s values, excellence, and vibrant personality, with the end goal of increasing enrollment<\/a>.<\/p>\n

Inconsistent Branding Puts Up a Potential Roadblock to a Private School’s Image and Marketing<\/h2>\n

Whether redesigning a website, refreshing it, or building one from scratch, design should reinforce a school’s solid brand image, distinguishing it in the minds of the consumer. However, as the Ladybugz team reviewed the school\u2019s marketing assets at the start of the project, we flagged inconsistencies in how the client presented itself graphically. We saw many logo variations, with different colors, fonts, and at least five versions of its key icon element.<\/p>\n

So what\u2019s the problem as long as the logos are mostly the same? The problem is that the brand deteriorates and loses the factor of instant recognition. In layman\u2019s terms, it just looks sloppy\u2014not a good look for an independent school. For example, logos for the athletics program, parent association, and summer enrichment program were all slightly different–and none matched the logo used by the administration office. The programs looked like disconnected \u201cadd-ons,\u201d rather than forming a cohesive family under a single umbrella logo.<\/p>\n

\"Independent
Pine Point School opted for several logo design variations for its school and programs<\/figcaption><\/figure>\n

The School’s Project Shifts from a Website Redesign to a Newly Rebranded Digital Asset.<\/h2>\n

Now we have an issue. Do we just move forward with the website, or do we suggest charting a different course? Because a unified brand image is essential for good marketing, we proposed expanding the scope of the project to include both rebranding and website redesign. We hoped the school would understand the value of a rebrand, especially as it approached a monumental year of service.<\/p>\n

The education client initially hesitated at our suggestion, especially since it would delay the school’s website design project. It would be a significant task given the range of community opinions, history, culture, and emotions behind the school\u2019s ethos.<\/p>\n

After much discussion, however, we were given the green light to go ahead with the branding project before designing the independent school’s website.<\/p>\n

As a group, the client\u2019s leadership determined that the process of streamlining the brand aligned with their milestone celebration. This expanded focus inspired the community to further explore its self-identity, vision for the future, and how to convey the school to the public in future marketing efforts.<\/p>\n

Score an A+ on Your School Website<\/a><\/p><\/blockquote>\n