{"id":10939,"date":"2022-09-16T17:56:18","date_gmt":"2022-09-16T21:56:18","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=10939"},"modified":"2025-11-12T12:37:26","modified_gmt":"2025-11-12T17:37:26","slug":"redesign-your-biotech-website","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/redesign-your-biotech-website\/","title":{"rendered":"It&#8217;s Time to Redesign your Biotech Website: How to Get CEO Buy In"},"content":{"rendered":"<p>Who put your <a href=\"https:\/\/www.ladybugz.com\/best-biotech-website-design-2025\/\">biopharma or biotech website<\/a> together when your biotech company was founded? Often, the answer is the CEO or founder, especially if the website was created using limited seed money or Series A funding.<\/p>\n<p>With a tight startup budget, it\u2019s no surprise that the CEO will often set up a WordPress or Wix account and create a passable website, often referred to as a \u201cbrochure\u201d website\u2014one that is relatively static and unengaging.<\/p>\n<p>Scientists, however, aren\u2019t digital marketers. Websites they create are generally not well-targeted for their audiences, are poorly branded, lack aesthetic appeal, use overly scientific language and jargon, or aren\u2019t <a href=\"https:\/\/www.ladybugz.com\/seo-for-biotech-companies\/\">built with SEO in mind.<\/a> Most have some combination of these issues.<\/p>\n<p>While this initial pass at a <em>biotech website<\/em> may have been \u201cgood enough\u201d in the very early days, it probably doesn\u2019t represent the company you have become and your evolving business goals.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"7xBKrSddHa\"><p><a href=\"https:\/\/www.ladybugz.com\/best-biotech-website-examples-2024\/\">Our Best Biotech Website Design Examples 2024<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Our Best Biotech Website Design Examples 2024&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/best-biotech-website-examples-2024\/embed\/#?secret=oTM1uONAmJ#?secret=7xBKrSddHa\" data-secret=\"7xBKrSddHa\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>Get Your Biotech Website Redesign Project Off the Ground with CEO Buy-In<\/h2>\n<p>Once your business has a stake in the ground, it\u2019s time to put your best foot forward to attract VCs, customers, scientific collaborators, or other primary stakeholders.\u00a0 You also need to get a jump on the ever-rising numbers of biopharma companies that are competing for top spots on Google\u2019s search engine results page (SERP).<\/p>\n<p>Your CEO may know the site could be better (even if they don\u2019t call it ugly). At the same time, it can be hard to get their buy-in when they are deep into the science, live and breathe the company, and have a sense of personal ownership of the existing site. They may not be ready to turn it over. And they may be reluctant to spend the money.<\/p>\n<p>It\u2019s unfortunate when an amateur website holds an exciting company back from investment and commercial success. So how can you wrest control of your company\u2019s website from your CEO to support your company\u2019s growth?<\/p>\n<p>Here are strategies for getting buy-in from your CEO to build your next-generation biopharma website.<\/p>\n<h2>Offer Proof of Value for a Biotech Website Redesign<\/h2>\n<p>As a professional in a scientific field, your CEO is used to an evidence-based approach to projects. Meet these information needs by doing research that backs up why a new website will be beneficial\u2014and are essential to building a successful biopharma business. For example:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An estimated<\/span> <span style=\"font-weight: 400;\">88% of physicians<\/span><span style=\"font-weight: 400;\"> use the web and social media to look into pharmaceutical, biotech, and medical devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Stanford study revealed that<\/span><a href=\"http:\/\/credibility.stanford.edu\/guidelines\/index.html\"> <span style=\"font-weight: 400;\">75% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> admit to making judgments on a company&#8217;s credibility based on the company&#8217;s website design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.inc.com\/magazine\/201711\/sheila-marikar\/website-design-marketing.html\"><span style=\"font-weight: 400;\">38% of website visitors<\/span><\/a><span style=\"font-weight: 400;\"> will stop engaging with a website if the content or layout is unattractive.<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ULLRIVSg7v\"><p><a href=\"https:\/\/www.ladybugz.com\/portfolio\/genomics-website-design\/\">Genomics Website Design<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Genomics Website Design&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/portfolio\/genomics-website-design\/embed\/#?secret=tynRCpkeVa#?secret=ULLRIVSg7v\" data-secret=\"ULLRIVSg7v\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>Understand the Competitive Digital Landscape of Biopharma<\/h2>\n<p><span style=\"font-weight: 400;\">One of the most persuasive ways to show that a new website is needed is by pointing out industry marketing data.\u00a0 For example, one report showed that, on average, biopharma companies are expected to<\/span><a href=\"https:\/\/www.indegene.com\/pdf\/pharma-marketer-survey.pdf\"> <span style=\"font-weight: 400;\">increase marketing spending by 70% over the next six years<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Another report shared that, <\/span><span style=\"font-weight: 400;\">on average, pharma brands allocated<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210329005069\/en\/On-Average-Pharma-Brands-Allocated-66-Percent-of-Their-Marketing-Budgets-to-Digital-in-2020#:~:text=Release%20Summary-,On%20average%2C%20pharma%20brands%20allocated%2066%20percent%20of%20their%20marketing,report%20from%20Trinity%20Life%20Sciences.\"> <span style=\"font-weight: 400;\">66% of their marketing budgets to digital in 2020<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to finding relevant marketing data for your industry, you can go do your own niche research.<\/span><\/p>\n<h2>Here are a few simple ways to do this using Google.<\/h2>\n<p><b>Method 1:<\/b><span style=\"font-weight: 400;\"> Visit your competitors\u2019 websites to check out the design, messaging, content, organization, and overall user experience. Then evaluate how they compare with your current site.<\/span><\/p>\n<p><b>Method 2:<\/b><span style=\"font-weight: 400;\"> Do a few Google searches on topics related to your business. Look who comes up at the top of the Google search page and get some ideas for your company\u2019s website.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xsn53djYI2\"><p><a href=\"https:\/\/www.ladybugz.com\/how-to-create-an-effective-biotech-pitch-deck\/\">Create an Effective Biotech Pitch Deck for your Startup<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Create an Effective Biotech Pitch Deck for your Startup&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/how-to-create-an-effective-biotech-pitch-deck\/embed\/#?secret=74jnXfE8ma#?secret=xsn53djYI2\" data-secret=\"xsn53djYI2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Determine What Your <a href=\"https:\/\/www.ladybugz.com\/portfolio\/biotechnology-website-design-rebranding\/\">Biopharma Website<\/a> Needs to Do<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your CEO has evidence of the website\u2019s critical importance, start getting input from your team about the goal of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you call a team meeting or interview your colleagues separately, you\u2019ll hear differing perspectives.\u00a0 The CEO may prioritize educating investors, R&amp;D may prioritize more in-depth scientific information, and sales may want to encourage reaching out to new customers. Each person\u2019s viewpoint is valuable and will factor into deciding the nature of the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you discuss website goals with the CEO, keep in mind that as a startup, you\u2019re likely to have a small to medium-sized website that can\u2019t be all things to all people. Help the CEO focus in and prioritize how your website can best support the company\u2019s business goals.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Evaluate Biopharma Website examples for Likes and Dislikes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many website choices are subjective, and the CEO\u2019s opinion is of vital importance. Explore their preferences early on to avoid costly delays and set-backs later on. This is especially true when it comes to design and navigational elements that affect every aspect of the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by exploring and evaluating other biopharma websites (or even those outside of your industry) to help you define what you want\u2014and don\u2019t want\u2014for branding, design, messaging, navigation, functionality, and other key elements. Show the CEO some \u201caspirational\u201d sites to generate ideas and excitement.\u00a0 You can also learn from looking at the websites of other small biopharma companies that have evolved from early-stage startups to growth-stage companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After determining your website goals and studying other websites, it\u2019s time to create an outline and think about the type of content you will need. Remember that the more homework you do on your own, the less time the agency will need to spend figuring it out with your team.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Determine Your Budget Range<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Discussing <a href=\"https:\/\/www.ladybugz.com\/how-much-does-a-website-cost-in-2022-and-how-you-can-get-one-no-matter-your-budget\/\">website budget and costs<\/a> goes hand-in-hand with setting website goals. Before moving ahead, get a commitment on what the CEO is willing to invest in a high-quality website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the CEO may have a bucket list of \u201cmust-haves,\u201d stay focused and manage expectations. A larger and more complex site will cost more than a smaller, more basic website. Remember that a high-quality small site will be more effective than a mediocre large site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the CEO \u201cwants it all,\u201d It may help to explain that everything doesn\u2019t have to be done all at once. Many smaller companies build websites in phases, enabling them to spread out website spending over time. A phased methodology also makes sense for a rapidly evolving company because it is easier to modify to changing needs.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XahrsVMhtf\"><p><a href=\"https:\/\/www.ladybugz.com\/portfolio\/biotechnology-website-design-rebranding\/\">Biotechnology Website Design + Rebranding<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Biotechnology Website Design + Rebranding&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/portfolio\/biotechnology-website-design-rebranding\/embed\/#?secret=gyznu9R5Fj#?secret=XahrsVMhtf\" data-secret=\"XahrsVMhtf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Set a Realistic Timeframe<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another area where realistic expectations are important is time to completion. When CEOs demand an unrealistic launch date, it\u2019s best to educate them about the complex process of building an effective website\u2014including overall design, page graphics, written content, backend development, customization, optimizing the site for search, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the scope of work, the time frame can also vary based on internal resources and team responsiveness. It may be obvious, but you can remind the CEO that rushing the project may negatively affect the end result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laying out a clear schedule and workflow, with the understanding that a launch data may shift depending on a variety of factors, will help the CEO understand the process and be more comfortable moving forward.\u00a0\u00a0\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XubcX2k0hO\"><p><a href=\"https:\/\/www.ladybugz.com\/portfolio\/biotech-startup-website-berkeley-ca\/\">Biotech Startup Website Design<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Biotech Startup Website Design&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/portfolio\/biotech-startup-website-berkeley-ca\/embed\/#?secret=dBURxndcAH#?secret=XubcX2k0hO\" data-secret=\"XubcX2k0hO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Establish Your Website Approval Process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When the approval process is poorly defined a\u00a0project can be blown off-course. While some CEOs are more hands-off with the website, others are reluctant to give up control so easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the outset, ask the level of involvement your CEO prefers. Next, d<\/span><span style=\"font-weight: 400;\">etermine who else should be involved in the approval process. Finally, keep all decision-makers in the\u00a0 loop\u2014or risk having to redo large parts of the website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Choose the Right <a href=\"https:\/\/www.ladybugz.com\/10-tips-to-find-the-best-digital-marketing-agency-for-your-company\/\">Digital Agency<\/a> for your Biopharma Website Design Project<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Realize that agencies will have vastly different pricing based on their size, offerings, experience, and other factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many <a href=\"https:\/\/www.ladybugz.com\/\">interactive agencies<\/a> to choose from, with quite a few having strong biopharma experience. How can you start your search?<\/span><\/p>\n<p><b>Here are some useful tips:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Do some Google research, check out<\/span><a href=\"https:\/\/clutch.co\/profile\/ladybugz-interactive-agency#summary\"> <span style=\"font-weight: 400;\">Clutch<\/span><\/a><span style=\"font-weight: 400;\"> reviews for B2B ratings and views, look at specialty web design companies, and do specific searches around terms such as biotech website design, early growth biotechnology agencies, and website agencies for startup biotech companies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider designers whose work you like, even if they don\u2019t specialize in the industry.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies have different price models, such as hourly rates, project rates, performance-based pricing, retainers, and mixed rates. For a useful comparison of pricing, compare apples to apples based on a specific pricing model.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find a web design agency that uses a collaborative, iterative process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve quality, speed launch, lower costs, achieve more cohesive results, and reduce unpleasant surprises along the way.<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ED34ZrHK8D\"><p><a href=\"https:\/\/www.ladybugz.com\/portfolio\/biopharma-website-design\/\">Biopharma Website Design<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Biopharma Website Design&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/portfolio\/biopharma-website-design\/embed\/#?secret=kPWwporYSw#?secret=ED34ZrHK8D\" data-secret=\"ED34ZrHK8D\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>Conclusion: Involve and Educate Your CEO<\/h2>\n<p>You can keep your CEO from holding your ugly biopharma website hostage by encouraging involvement every step of the way.<\/p>\n<p>Firstly, start by providing evidence that a new website is essential. Second, keep them engaged during planning and development to avoid unwanted surprises and friction. Lastly, find an agency that works for your company.<\/p>\n<p>Ladybugz Interactive, an <a href=\"https:\/\/www.ladybugz.com\/b2b-web-design-agency-ladybugz-receives-clutchs-2021-top-global-creative-design-firms\/\">agile agency<\/a> that specializes in biotech and biopharma websites, can work with you to build a website for your growing company.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who put your biopharma or biotech website together when your biotech company was founded? Often, the answer is the CEO or founder, especially if the website was created using limited seed money or Series A funding. With a tight startup budget, it\u2019s no surprise that the CEO will often set up a WordPress or Wix [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":10940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[354],"tags":[495,263],"class_list":["post-10939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biotech-website-design","tag-biopharma-website-design","tag-biotech-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is an Ugly Biopharma Website Design a Problem for your Company?<\/title>\n<meta name=\"description\" content=\"Ugly biopharma website design may have been \u201cgood enough\u201d in the early days, but not now with your evolving business goals.\u00a0\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/redesign-your-biotech-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is an old web design holding back your growing biotech?\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve seen it more than a few times. A founder CEO holding onto the website he built or had built that is near and dear to the heart. We&#039;re here to change that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ladybugz.com\/redesign-your-biotech-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Design Agency, Boston MA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ladybugz-Interactive-Web-design-ecommerce-emarketing-social-media\/178379525546559\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T21:56:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T17:37:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/09\/ugly-biopharma-website-hostage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lysa Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is an old web design holding back your growing biotech?\" \/>\n<meta name=\"twitter:description\" content=\"We&#039;ve seen it more than a few times. 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We&#039;re here to change that.\" \/>\n<meta name=\"twitter:creator\" content=\"@lysapreneur\" \/>\n<meta name=\"twitter:site\" content=\"@lysapreneur\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ladybugz.com\/redesign-your-biotech-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ladybugz.com\/redesign-your-biotech-website\/\"},\"author\":{\"name\":\"Lysa Miller\",\"@id\":\"https:\/\/www.ladybugz.com\/#\/schema\/person\/55abb1294b4796e9bfd72a00f4ebdcc3\"},\"headline\":\"It&#8217;s Time to Redesign your Biotech Website: How to Get CEO Buy 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