{"id":10353,"date":"2021-12-10T17:40:39","date_gmt":"2021-12-10T22:40:39","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=10353"},"modified":"2024-04-24T17:30:51","modified_gmt":"2024-04-24T21:30:51","slug":"effective-seo-strategy-unique-to-your-business","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/effective-seo-strategy-unique-to-your-business\/","title":{"rendered":"How to Build an Effective SEO Strategy Unique to your Business"},"content":{"rendered":"<h2>Finding the golden nuggets for an effective SEO strategy<\/h2>\n<p><span style=\"font-weight: 400;\">So you need an effective SEO strategy that is unique to your business? Or a plan to have people find you online? But with so much competition, how do you create an effective SEO strategy that is unique to your business? Is there a formula to follow? No, not really. If there was, it wouldn\u2019t be unique.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may have checked out one of the many generic SEO templates\u2014but it fell flat. The same thing happened with the second and third templates; they all guaranteed a pathway to SEO success, but you\u2019re no better off than you were before.\u00a0<\/span><span style=\"font-weight: 400;\">There are best practices, and great learning tools out there but finding the golden nuggets of your SEO is really the key to make the\u00a0 plan even more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason is that generic, one-size-fits-all SEO strategies don\u2019t take into account what makes each company different, and how that will affect their SEO plan.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"w9oM1ADLY2\"><p><a href=\"https:\/\/www.ladybugz.com\/front-end-and-back-end-seo-the-secret-to-search-engine-rankings\/\">Front End and Back End SEO: The Secret to Search Engine Rankings<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Front End and Back End SEO: The Secret to Search Engine Rankings&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/front-end-and-back-end-seo-the-secret-to-search-engine-rankings\/embed\/#?secret=pJrBYO1QHb#?secret=w9oM1ADLY2\" data-secret=\"w9oM1ADLY2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>If you\u2019re wondering about how to create your very own effective SEO strategy,<\/b> <b>here are 10 tips:<\/b><\/h3>\n<h2><b>Don\u2019t try to be anyone else.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Start by asking yourself this critical question: \u201cHow do I provide unique value to my customers?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t believe that an article called \u201cThe guaranteed plan for SEO success\u201d is the answer for you. There is no generic plan, so it doesn\u2019t make sense to play follow-the-leader. It takes a lot of homework and planning to implement an <a href=\"https:\/\/www.ladybugz.com\/massachusetts-web-design\/\">SEO strategy<\/a> that will work for <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> business, not anyone else\u2019s.\u00a0<\/span><\/p>\n<h2><b>Identify customer-oriented goals.<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">Your SEO will bomb if you see your audience as nameless, faceless internet users. It\u2019s crucial to find out who needs your solutions by answering questions such as:\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who is interesting in each of your product lines or services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much education do they need before they purchase?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your high-value customers buying, and why?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are they searching on to find your products or services?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Next, think about their search intent\u2014what problems do they have that you can solve? One idea is to try out relevant keywords and see what companies come up in the search results. Check out their online strategies to get ideas, then adjust like strategies to promote your own strengths.\u00a0<\/span><\/p>\n<h2><b>Build your brand using research.<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">SEO techniques work best when they support solid branding efforts. Take time to:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your brand look professional and appealing to customers in your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep branding consistent across all digital media channels and vehicles, including written content, videos, podcasts, and social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight your positive differentiators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a personality for your brand, with an authentic unique voice.<\/span><\/li>\n<\/ul>\n<h2><b><\/b><b>Start with a cohesive web strategy.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The hub of your digital strategy is your website, so that\u2019s where SEO begins. Each page a visitor lands on needs to be relevant to the search result they clicked on, provide quality information and create pathways to get to your high-value pages. The interesting thing is that even without a definitive strategy, your SEO will increase if you can keep visitors on the landing page and clicking through the website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Here\u2019s a basic checklist of some key factors to website effectiveness:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a well-architected site that makes it easy for people to find what they want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your pages load quickly, no more than a few seconds.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide meaningful content by writing for humans, not for search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality photos, videos, case studies, and other assets that personalize your company.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make certain all the technical SEO elements are in place so Google can easily index your pages<\/span><\/li>\n<\/ul>\n<h2><b>Create quality content as a part of an effective SEO strategy.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A major SEO factor in Google\u2019s algorithm is quality content. That\u2019s why you can\u2019t rely primarily on keywords for SEO success. Even if your keyword gets a high ranking in search results and attracts visitors, it\u2019s for nothing if they leave quickly, with little-to-no interaction with your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t skimp on quality. Content on each page has to be high-quality and relevant to the visitor\u2019s search. For example, if an insurance company uses \u201caffordable term-life insurance\u201d and lands on a page that is largely about disability insurance, the visitor is likely to be annoyed and frustrated. They may not only click away on that search, but they are less likely to return in the future.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget about readability. Use clear, appropriate language. Not jargon, overly complicated sentences, or overblown language when something simple will do.\u00a0<\/span><\/p>\n<h2><b>Leverage long-tail keywords.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s another tip for success. Go with narrow long-tail keywords, targeting a narrow audience segment. For example, instead of \u201creal estate agent in Boston suburbs\u201d, how about \u201caffordable rental apartments in Watertown.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may ask, \u201cBut won\u2019t I get fewer hits and leads? The answer is yes, but the leads will be more highly qualified\u2014and closer to making a purchase. Other descriptive phrases about your company, products, and services provide opportunities for differentiation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another looming issue is how to do keyword research. Despite what you\u2019ve probably heard, basic research doesn\u2019t have to be that complicated. My best advice is to start by defining your company\u2019s goals, best customers, and unique attributes. You can supplement this information with one of the many keyword research tools available\u2014including Google\u2019s free keyword planner, plus more advanced tools such as <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a>, <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>, and <a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener\">SpyFu<\/a>.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8aIYbZ85og\"><p><a href=\"https:\/\/www.ladybugz.com\/keyword-strategy-for-your-website-in-12-easy-steps\/\">Keyword Strategy for Your Website in 12 Easy Steps<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Keyword Strategy for Your Website in 12 Easy Steps&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/keyword-strategy-for-your-website-in-12-easy-steps\/embed\/#?secret=oJFBR5B545#?secret=8aIYbZ85og\" data-secret=\"8aIYbZ85og\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b><\/b><b>Build a following.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the secrets of great SEO is using your social channels to grow a following. Regularly post items that are informative, topical, funny, or that highlight the work your team is doing\u2014and include keywords. After viewing a continuous stream of posts, a follower may visit your website to learn more about you, subscribe to your newsletter, or participate in your community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to leads, a follower is gold. If they call about a potential project, they\u2019re already a qualified lead with a positive impression of you. A follower is much more likely to hire you than a \u201cstranger\u201d who is unfamiliar with your company.\u00a0<\/span><\/p>\n<h2><b>Think about gradual change for an effective SEO strategy.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The good news about SEO is that you can start small. I suggest following the Japanese business process of <\/span><i><span style=\"font-weight: 400;\">Kaizen<\/span><\/i><span style=\"font-weight: 400;\">, or \u201cchange for the better,\u201d a concept closely related to \u201ccontinuous improvement.\u201d Making a series of gradual changes is more realistic\u2014and usually more successful\u2014than a complete overhaul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it in terms of baking a cake. Your favorite cake recipe needs a little something extra, but you don\u2019t just ditch the recipe. Instead, you improve the recipe, first by adding a pinch of brown sugar and next time adding walnuts. (In between you have a failed Craisin experiment). After adding five more minutes to the timer, your mouth is in heaven! And more ideas will follow.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Kaizen<\/span><\/i><span style=\"font-weight: 400;\"> easily translates to your business: Make small changes, analyze the results, and build on past results. <\/span><\/p>\n<h2><b>Build relationships to increase backlinks for an effective SEO strategy.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ladybugz.com\/keyword-strategy-for-your-website-in-12-easy-steps\/\">Backlinking for SEO<\/a> seems a bit mysterious, but it doesn\u2019t have to be if you focus on building relationships and sharing free content. For instance, if you\u2019re a digital designer specializing in biotech, reach out to a high-authority hosting company. Suggest writing a guest <a href=\"https:\/\/www.ladybugz.com\/web-design\/\">blog that links back to your site<\/a>, a win-win situation. They get free content. You get lots of SEO points, publicity, and website visitors.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Here are some other techniques for backlinking:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in local events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join industry associations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ladybugz.com\/7-tips-to-build-your-brand-online\/\" target=\"_blank\" rel=\"noopener\">Provide free content<\/a> for relevant non-profits.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in forums like <a href=\"https:\/\/www.quora.com\/profile\/Lysa-Miller-1\" target=\"_blank\" rel=\"noopener\">Quora.<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produce instructional YouTube videos for others to include in their blogs<\/span><\/li>\n<\/ul>\n<h2><b>Be iterative. <\/b><b>Keep learning and evolving.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How do you get to Carnegie Hall? Practice, practice, practice. Like any other skill, you learn bit by bit, practice <\/span><a href=\"https:\/\/www.amazon.com\/Spirit-Kaizen-Creating-Lasting-Excellence\/dp\/0071796177\/ref=asc_df_0071796177\/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312111907622&amp;hvpos=&amp;hvnetw=g&amp;hvrand=10160368264883847371&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1018251&amp;hvtargid=pla-434979171108&amp;psc=1\"><i><span style=\"font-weight: 400;\">kaizen<\/span><\/i><\/a><span style=\"font-weight: 400;\">, and keep learning from your results. You can learn about any topic from my two favorite teachers: Professor <a href=\"https:\/\/www.youtube.com\/c\/seotoolstv\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> and Coach <a href=\"https:\/\/www.searchenginejournal.com\/top-seo-podcasts\/386473\/\" target=\"_blank\" rel=\"noopener\">Podcast<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The choices are endless but watch out\u2014it can be addictive.\u00a0<\/span><\/p>\n<h2><b>Build an effective SEO strategy that is unique to your business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Without going through all 10 tips, the most important takeaway is to leverage your special attributes\u2014the ones most valued by customers\u2014can guide you in creating a cohesive SEO plan. The more ways you convey your uniqueness, the less direct competition you have. Be proud of exactly who you are, and use SEO to highlight your positive differences. It\u2019s a great recipe for attracting the right clients.<\/span><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Finding the golden nuggets for an effective SEO strategy So you need an effective SEO strategy that is unique to your business? Or a plan to have people find you online? But with so much competition, how do you create an effective SEO strategy that is unique to your business? Is there a formula to [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":10355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[311,83,314,315,29,35,39],"tags":[454,455,185,84,28,456],"class_list":["post-10353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston-marketing","category-local-seo","category-seo","category-small-business","category-social-media-marketing","category-web-design","category-wordpress-design","tag-boston-seo","tag-local-business","tag-local-search","tag-local-seo","tag-seo","tag-small-business-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buiding an Effective SEO Strategy that is Unique to Your Business<\/title>\n<meta name=\"description\" content=\"An effective SEO strategy requires best practice SEO and tools, but they key is finding the golden nuggets unique to your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/effective-seo-strategy-unique-to-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an Effective SEO Strategy Unique to your Business: Finding the Golden Nuggets.\" \/>\n<meta property=\"og:description\" content=\"There are best practices for an effective SEO strategy, and great tools out there, but finding the golden nuggets of your SEO is the key!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ladybugz.com\/effective-seo-strategy-unique-to-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Design Agency, Boston MA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ladybugz-Interactive-Web-design-ecommerce-emarketing-social-media\/178379525546559\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T22:40:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T21:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/12\/Effective-SEO-Strategy-for-your-business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lysa Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Build an Effective SEO Strategy Unique to your Business: Finding the Golden Nuggets.\" \/>\n<meta name=\"twitter:description\" content=\"There are best 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Agency\"},\"image\":{\"@id\":\"https:\/\/www.ladybugz.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/Ladybugz-Interactive-Web-design-ecommerce-emarketing-social-media\/178379525546559\",\"https:\/\/x.com\/lysapreneur\",\"https:\/\/www.instagram.com\/ladybugzagency\",\"https:\/\/www.linkedin.com\/company\/ladybugz-inc-\/\"],\"description\":\"Ladybugz Interactive is a Boston, MA web design and digital marketing agency creating responsive, growth-driven websites for businesses and organizations.\",\"email\":\"lysa@ladybugz.com\",\"telephone\":\"9783767878\",\"legalName\":\"Ladybugz Interactive Agency, Inc.\",\"foundingDate\":\"2012-10-30\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ladybugz.com\/#\/schema\/person\/55abb1294b4796e9bfd72a00f4ebdcc3\",\"name\":\"Lysa Miller\",\"description\":\"Lysa Miller is the powerhouse behind Ladybugz Interactive, a 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