{"id":10098,"date":"2021-08-05T11:32:08","date_gmt":"2021-08-05T15:32:08","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=10098"},"modified":"2023-10-19T08:27:31","modified_gmt":"2023-10-19T12:27:31","slug":"how-to-maintain-website-accessibility-post-launch","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/how-to-maintain-website-accessibility-post-launch\/","title":{"rendered":"How to Maintain Website Accessibility Post-Launch"},"content":{"rendered":"<h2>Your brand new website is accessible. That&#8217;s great. Not for long.<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you launched your website three months ago or did a major refresh, you are going to now need to maintain <a href=\"https:\/\/www.ladybugz.com\/what-is-accessible-design-and-why-we-need-it\/\">website accessibility<\/a>. You put everything you had into it because your online presence is so critical to your sales and marketing efforts. What\u2019s next? Just like you recognized the importance of launching your shiny new website, it\u2019s equally important to recognize that launching your site is just the first part of the process.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What do I mean? Without <a href=\"https:\/\/www.ladybugz.com\/website-updates-that-will-yield-big-results-10-no-brainer-fixes-for-your-website\/\">ongoing maintenance<\/a>, you can <a href=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/\">face a lot of nasty problems<\/a> related to visitor accessibility.\u00a0<\/span><\/h3>\n<h2><b>Website Accessibility Will Suffer Without Ongoing Maintenance\u2014With Negative Results.<\/b><\/h2>\n<p>One result\u00a0 if you don&#8217;t <span style=\"font-weight: 400;\">maintain website accessibility, <\/span>might be security issues that negatively affect your company\u2019s reputation and may even require that you temporarily shut down your site. A second possibility is longer page load time, which harms SEO and causes users to click away. Further, old or irrelevant content can cause page rank can drop below your competition. Finally, broken links and other technical problems look unprofessional and can prevent access to important pages.<\/p>\n<p><i><span style=\"font-weight: 400;\">What\u2019s the point?<\/span><\/i><span style=\"font-weight: 400;\"> These accessibility problems happen all the time when sites are neglected. I\u2019m sure you\u2019d agree that it would be such a waste to let your website go downhill, especially after all the work you put into creating it.<\/span><\/p>\n<h2><b>Proper website maintenance creates the accessibility needed for success.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We can clearly see the type of problems that website owners experience when they call their site \u201cdone\u201d and pay very little ongoing attention to it post-launch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the solution? Regularly performing the tasks described below and you\u2019ll not only maintain website accessibility but you&#8217;ll even give it a boost and see improvements. This translates into a lower bounce rate, a more positive user experience, longer time on site, and more page views. <\/span><span style=\"font-weight: 400;\">These benefits all lead to the ultimate goal\u2014a higher conversion rate.\u00a0<\/span><\/p>\n<h2><b><i>Here are the key items we recommend to <strong>maintain website accessibility<\/strong> and in top condition.\u00a0<\/i><\/b><\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KKoDWc2xl4\"><p><a href=\"https:\/\/www.ladybugz.com\/what-is-accessible-design-and-why-we-need-it\/\">What is Accessible Design and Why We Need It<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What is Accessible Design and Why We Need It&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/what-is-accessible-design-and-why-we-need-it\/embed\/#?secret=55DiCKLUJh#?secret=KKoDWc2xl4\" data-secret=\"KKoDWc2xl4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Keep checking that your website is bug-free.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you agree that a buggy site is no fun for users. Just think of how quickly you click away when you get a 404 (page not found) error or if you arrive at an \u201corphan page\u201d that doesn\u2019t link to other pages on the site. It\u2019s annoying and looks very unprofessional. Don\u2019t let this happen to you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s review some ways to test your site regularly from the user\u2019s perspective. First, check that the main page is easily accessible from all pages. Next, review the organization and flow of the site to ensure that it makes sense. It\u2019s especially important to make sure all the forms work, are easy to complete, and go to the right place in your system. Finally, make sure that the site is easy to use on all devices\u2014desktops, laptops, and mobile devices.<\/span><\/p>\n<h2><b>Keep all technical aspects of the website up-to date.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Operating with the most updated versions of your software will pay off a hundredfold. After all, a website<\/span><i><span style=\"font-weight: 400;\"> is<\/span><\/i><span style=\"font-weight: 400;\"> the software it\u2019s made of, right? You want to make sure it all works flawlessly to keep users happy. Let\u2019s look at several \u201cbuckets\u201d of technology.<\/span><\/p>\n<h2><b>The first update element is keeping your platform up-to-date.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many of you use WordPress, but all platforms frequently release updates, patches, and bug fixes that provide new code for you to install. Upgrades can improve accessibility in several ways. Updates commonly include code that speeds up page load time, fixes bugs, and improves functionality. Perhaps most important, they may include security updates that help protect your business and your valued customers.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"UbunwhxUWE\"><p><a href=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/\">25 Major Website Pain Points and How to Fix them (An Ultimate Guide)<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Major Website Pain Points and How to Fix them (An Ultimate Guide)&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/embed\/#?secret=K1ftWRKvBT#?secret=UbunwhxUWE\" data-secret=\"UbunwhxUWE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Similarly, install all updates for your themes and plugins.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You may already be thinking that a key foundation of your website is the theme and whatever plugins (third-party applications) you have. You\u2019re correct. Failing to install the latest version of your plugins can leave the door open to hackers and spammers. New, improved code can improve access by speeding up your site for better access and improve user experience to increase retention and conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that WordPress comes with a built-in update system. It automatically checks for updates and provides pop-up notifications when updates become available for your WordPress plugins, themes, and WordPress core software. My recommendation is to check what each update includes before blindly installing it. You might even want to wait a week or two to give the developer a chance to fix any bugs that have been reported.<\/span><\/p>\n<h2><b>As the last word on this topic, test if the update has made unwanted change<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After installing an update, be sure to test the user interface and back-end functionality for any unintended changes resulting from the new code. As an aside, having too many plugins can bog down a site. I suggest removing &#8220;extra&#8221; ones that were automatically installed by WordPress or your theme when you initially set up your website.<\/span><b>\u00a0<\/b><\/p>\n<h2><b>Back up your site regularly.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Is it enough to fix what\u2019s on your site to ensure accessibility and security? No. Regularly backing up your site is another critical task. The reason is simple. If your site is backed up, you can restore your site if data is lost, recover more swiftly from malware attacks, test versions of your website, and more. You can also go back further to review or revert to a previous version. When you sign up with a hosting service or new platform, ask about their standard and optional backup capabilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How often should you perform your website backup? Well, it depends on several factors, such as your traffic volume, level of engagement, and how often you update your site. For example, if your only change is adding a blog article every two weeks, backups won\u2019t be as frequent as a large eCommerce site\u2014many of which do a backup each night.\u00a0<\/span><\/p>\n<h2><b>Continuously improve SEO.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Some readers here may be wonder what SEO has to do with accessibility. I\u2019d explain this by saying that SEO is a major factor in getting people to the site, which is the first element to maintain website accessibility.<\/span> <span style=\"font-weight: 400;\">While the topic of SEO could take volumes, but I\u2019ll just say a few brief words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ladybugz.com\/improve-your-blog-content\/\">Ongoing SEO efforts<\/a> are only a shot in the dark unless you regularly <a href=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/\">monitor and analyze key performance indicators<\/a> like traffic, page views, and time on page. Once you know which techniques are working and which aren\u2019t, you\u2019re in a better position to improve your SEO tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elaborating a bit on this topic, I\u2019m sure you know the truism \u201ccontent is king.\u201d Keeping content relevant, fresh, and accurate is vital to all aspects of SEO\u2014how <a href=\"https:\/\/www.ladybugz.com\/googles-core-updates-for-seo\/\">Google core updates<\/a>, indexes, and ranks webpages. Plus, its effect on social sharing\u2014an important source of traffic\u2014is huge.\u00a0<\/span><\/p>\n<p>https:\/\/www.ladybugz.com\/your-must-have-monster-seo-checklist-for-2021\/<\/p>\n<h2><b>Optimize your database<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Moving on, deep into the belly of your website is a massive database. WordPress uses its mySQL database to hold and organize <\/span><i><span style=\"font-weight: 400;\">everything<\/span><\/i><span style=\"font-weight: 400;\"> in your site. In addition to storing posts, pages, and other content, it also organizes categories and tags, user data and comments, revisions, site-wide settings, plugins, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the point of knowing about this? While you don\u2019t have to be a database management expert, it\u2019s helpful to understand that your website is, on a fundamental level, is the manifestation of this database\u2014and can\u2019t exist without it. So you must keep it in good condition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the main issue. This complex database accumulates unwanted data over time, which slows down your site, decreasing accessibility. Regularly clear out useless data\u2014such as unnecessary plugins, spam comments, pingbacks, and more. You, an IT expert, or your interactive agency can use one of the available database cleaning plugins, such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\"><span style=\"font-weight: 400;\">WP-Sweep\u00a0plugin<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\"><span style=\"font-weight: 400;\">WP-Optimize<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a <\/span><a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-clean-up-your-wordpress-database-for-improved-performance\/\"><span style=\"font-weight: 400;\">how-to on cleaning up your WordPress database<\/span><\/a><span style=\"font-weight: 400;\"> from WPBeginner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you&#8217;re cleaning up, you can also take care of some annual tasks. First, renew your SSL and domain\/hosting accounts. And two, check and update any disclaimers, notices, and copyright dates. You can do these tasks annually.<\/span><\/p>\n<h2><strong>Keep website accessibility top of mind.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Keeping your website highly accessible is a &#8220;must-have&#8221; criteria for any website. And it&#8217;s easy to understand why: Being accessible is one of the most important ways to improve SEO, keep visitors on your site, and encourage them to return. The items in this article are a great place to start. Should you need help with any of these tasks, a reputable digital agency can be your best friend.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #db3b10;\">Want to maintain your website?\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat\" style=\"background-color: #db3b10; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an Estimate<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand new website is accessible. That&#8217;s great. Not for long. Let\u2019s say you launched your website three months ago or did a major refresh, you are going to now need to maintain website accessibility. You put everything you had into it because your online presence is so critical to your sales and marketing efforts. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[393,394],"tags":[],"class_list":["post-10098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-support-maintenance","category-website-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Maintain Website Accessibility Post-Launch for WCAG guidelines.<\/title>\n<meta name=\"description\" content=\"Maintain website accessibility post launch by following our guide to maintaining the perfect website. Need a new website call us 978-376-7878\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/how-to-maintain-website-accessibility-post-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve website accessbility with this easy step by step guide to maintaining a top performing website.\" \/>\n<meta property=\"og:description\" content=\"Maintain website accessibility post launch by following our guide to maintaining the perfect website. 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